Why Corporate Social Responsibility Should Be Top of Mind

Michael Alp, who's responsible for Pure Storage's rapid growth across California, writes how Corporate Social Responsibility (CSR) has become a key pillar for any large organisation.

Alp tackles the need for CSR initiatives; it doesn't just show that corporate cares – it's also good for business. For listed companies, this is even more important since ivnestors are looking for evidence of CSR initiatives in annual reports. CSR also attracts talent, particulary Millennials, as Alp observes.

Alp also shares how his company, Pure Storage, has built CSR – with a focus on 'Philanthropy, People and Sustainability' – into its code of conduct so that it stays in the corporate DNA.

According to Alp, Pure is known for saving customers tens of thousands of dollars in energy costs per year. In Australia, they have the Pure Good Foundation that cater to their Australian employees so that they get involved and support charity activities.

Alp adds that good CSR efforts starts with a commitment from business leaders to challenge the status quo beyond technology or services, and concludes that business leaders are core to this and need to find ways of contributing to their communities and people. Read the Entire Article


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A customized collection of grant news from foundations and the federal government from around the Web.

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Legacy Announces $25000 in Nonprofit Grants

The Legacy Foundation in Ottumwa, Iowa, is putting its money where its mouth is. The nonprofit has awarded $25,000 in grants to six local nonprofits, including $10,000 to the Cardinal Youth...more

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Virginia Rep. Jennifer McClellan is the first black woman elected to Congress from her home state, and she's also the first black woman to represent it in the House of Representatives. But...more

Editorial: Regional Projects Show Benefits of State Grant Money
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Indiana is adding $500 million to its coffers and the Lilly Endowment is throwing in $250 million for community and economic development programs designed by communities themselves, the Columbus...more

Nonprofit Mission Statements: 30 Examples of Brands Who Are Crushing It [Infographic]

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How Reading The Morning Paper Inspired an Alumnus' Mission to Shape Ethical Leadership

"One day, he decided to do something about it." That's how Steve Bachand describes his $5 million donation to the University of Virginia's Darden School of Business, which will create the Stephen...more





Here are the star companies that have succeeded in their corporate social responsibility (CSR) programs. The companies were gathered by Civic 50, a national initiative to survey and rank S&P 500 corporations on how they engage with the communities they serve and utilize best practices in their corporate cultures.




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