Could Walter Cronkite Go Viral On TikTok?

credit: State Farm on Flickr

TikTok, the social media app that's quickly becoming a "must-see" for anyone interested in the environment, has been named by Harvard University as one of the 10 "Climate Creators to Watch 2023."

The list, compiled by Pique Action and the Harvard Humanitarian Initiative, includes people who are using the app to " tackle the subjects of environmental racism, activism, and education in a nuanced manner," per a Harvard press release.

TikTok, which has more than a million active users, has come under fire in the past for its lack of interest in, and focus on, environmental issues, as well as for its use of humor and green screens to entertain and educate.

But a post at Wired argues that TikTok "is really just a performative form of journalism and education," and that the site is actually playing a role in educating people about the climate crisis.

"Instead of dryly regurgitating the numbers from the latest IPCC report into a camera without offering any guidance to solving the problem, companies and creators alike are releasing videos about making the solutions to climate change sexy," writes Emily Shire.

"And because of the levity infused in the content (and countless beauty influencers' tone-deaf flaunting of their sponsored trips to Dubai...

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