The Stanford Innovation Review defines social innovation as "...the best construct for understanding - and producing - lasting social change. In order to gain more precision and insight, we redefine social innovation to mean: A novel solution to a social problem that is more effective, efficient, sustainable, or just than existing solutions and for which the value created accrues primarily to society as a whole rather than private individuals."
We have started a map of the resources available around this exciting topic and hope to continue expanding and improving this view of the social innovation landscape.
“TEO” and co-founder of Honest Tea, Seth Goldman, talks about living in a shade of grey – businesses wouldn’t exist without its consumers. As he said, “There are current issues we deal with, and even if we solve one of those issues, we should be moving on to the next one. As long as we are a consumer-based economy, there’s no way around it. No way to totally lose that area of grey.”