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New research has revealed that Environmental, Social and Governance (ESG) investing could be the secret ingredient to tempting Baby Boomers into engaging with their superannuation.
The research found that 44% of Baby Boomers aged 55-74 and 36% of Gen X aged 39-54 believe that their superannuation fund should offer a responsible investment option.
It also found that there was considerable interest in impact investing across the demographics, with 41% of Baby Boomers, 44% of Gen X and 56% of Gen Y respondents keen to explore impact-related ESG investing options.
The research also found that the majority of respondents agreed they would pay closer attention to their superannuation accounts if their provider reported on the environmental and social impacts of their investments.
The research was conducted by the global asset management firm, Franklin Templeton. Read the Entire Article
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Social Entrepreneurship
Spotlight
Together TV, the Channel that Helps You Channel Your Inner Good
Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.
