Rixys Alfonso, a spokeswoman giving a greater voice to the Hispanic community, writes how this is the right time to integrate a corporate social responsibility (CSR) strategy in any business climate.
Alfonso shares her experiences while working in the non-profit sector for many years, where she founded CauseMo Marketing, a boutique communications firm, and her passion and commitment to CSR emerged from a very personal struggle and family crisis centered around my eldest son.
Alfonso provides five tips for incorporating a CSR strategy
- Develop a CSR Program from the inside out
- Adopt the tactics that work for the company
- Establish Community Partnerships
- Decide how to promote a CSR Program
- Sustain the Program
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Chief executive of HCT, Dai Powell, shares the experiences and practical lessons he learned along the way when teaming up with Ealing Community Transport to deliver site transport during the Olympic Park construction.