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When New York Yankees captain Derek Jeter retired from baseball in 2013, he and his father, substance abuse counselor Sanderson Charles Jeter, set up the Turn 2 Foundation to educate and encourage young people to avoid drugs and alcohol.
Since then, they've raised more than $34 million, NBC Sports reports, and last month, they hosted their annual golf tournament in the Bahamas to raise awareness and money for the foundation.
"My father and I started the foundation when I was still playing and Sharlee was still in school," Jeter tells Penta.
"Our dad was a drug and alcohol counselor by trade, and we felt that drugs and alcohol were a threat that can affect kids, no matter where they came from, what their family structure was, or what their background was.
It was a problem that would be an ongoing issue to tackle."
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5 Steps to Social Innovation
While philanthropy, social responsibility and corporate governance all already play a role, we will probably see more powerful contributions when companies embed social innovation into their core business strategies and operations.
