For two days in March, music fans gathered in Phoenix's Steele Indian School Park for the McDowell Mountain Music Festival, which featured electronic dance music (EDM), R&B, and indie rock.
But it wasn't just the music that drew people to the festival, which is now in its 20th year.
Since its inception in 2004, the festival has donated 100% of its ticket sales to different charities in Arizona, accumulating about $5.2 million in total donations, reports Cronkite News.
One of the charities this year was Free Arts for Abused Children of Arizona, which set up a booth at the festival and offered attendees the opportunity to make beaded bracelets representing different emotions.
"A lot of our programs involve sharing what went into your artwork, talking about it, and being able to open up to someone," Tenneille Choi, Free Arts' development officer, tells Cronkite News.
One repeat visitor appreciated having a calming space where they could take a break from the high-energy festivities, she adds. Read the Entire Article
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Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.