Redesigning Business for Sustainability


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There's a new way to do business, and it involves less regulation and more social responsibility.

That's the message from UN Women, which is calling on 100 of the world's biggest corporations to take a more progressive stance on the environment.

"The way businesses aregoverned and incorporated'tends to promote unsustainable production and consumption and blocks them from undertaking activities that can make a net-positive impact on our environment,'" writes UN Women's Executive Director Ban Ki-moon in a blog post.

"It's a question of design."

Instead of being "governed and incorporated," businesses should be "designed to promote unsustainable production and consumption and blocks them from undertaking activities that can make a net-positive impact on our environment," writes Ban.

Some examples of what's happening: Open-source companies: Patagonia, for example, sells its own line of outdoor clothing and gear, as well as donates to groups that work to improve the lives of workers in developing countries.

Incorporation of social purpose corporations: Most states have adopted legislation requiring corporations to consider the environmental and social effects of their decisions, and UN Women wants to see more of them in the US.

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