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Prudential Financial's $2 trillion in assets under management is about to get a little more green.
The company says it plans to invest more in companies that focus on social, economic, and environmental (ESG) issues, reports the Wall Street Journal.
Specifically, it plans to invest in companies that meet the UN's Sustainable Development Goals, which include reducing carbon emissions and promoting gender equality.
The move comes as investors become more interested in ESG factors in investment decisions.
"The integration of ESG factors into their investment process can lead to more impactful investment strategies," says Gavin Smith, head of equity research and sustainable investing at PGIM Quantitative Solutions, part of Prudential Financial.
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